A communication plan proposal for Heura: introducing a new product
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- dc.contributor.author Pujadas Gómez, Anna
- dc.date.accessioned 2022-11-13T17:35:50Z
- dc.date.available 2022-11-13T17:35:50Z
- dc.date.issued 2022
- dc.description Master’s Degree in Arts in Communication Management (UPF Barcelona School of Management). Curs 2021-2022Cat
- dc.description Mentor: Mònika Jiménez Moralescat
- dc.description.abstract This Capstone Project intends to design a Communication Plan in both, the strategic and creative field, for the plant-based brand “Heura”. A literature review is presented before the communication plan, and a context for the vegan food industry and everything that revolves around it is offered. After that, the body of this project develops a personalized communication plan for a hypothetical product that the brand could launch, more specifically, a new line is introduced: seafood, in particular, shrimps. This plan is presented in four different steps; Research, Planning, Actions and Communication, and Evaluation.ca
- dc.format.mimetype application/pdfeng
- dc.identifier.uri http://hdl.handle.net/10230/54817
- dc.language.iso engca
- dc.rights This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/ca
- dc.subject.keyword Communicationeng
- dc.subject.keyword Vegan brandseng
- dc.subject.keyword Strategyeng
- dc.subject.keyword Food industryeng
- dc.subject.keyword Social mediaeng
- dc.subject.other Treball de fi de màster – Curs 2021-2022ca
- dc.title A communication plan proposal for Heura: introducing a new productca
- dc.type info:eu-repo/semantics/masterThesisca