Assessing the validity of survey measures for news exposure through digital footprints: evidence from Spain and the UK
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- dc.contributor.author Cardenal, Ana Sofía
- dc.contributor.author Victoria-Mas, María
- dc.contributor.author Majó-Vázquez, Sílvia
- dc.contributor.author Lacasa-Mas, Iván
- dc.date.accessioned 2024-04-04T08:59:18Z
- dc.date.available 2024-04-04T08:59:18Z
- dc.date.issued 2022
- dc.description.abstract This paper assesses the performance of three commonly used types of questions – open-ended, check-all and forced choice – for capturing retrospective online news exposure, combining both survey and web-tracking data. It examines the performance of these different survey questions considering both systematic and random error in two unexplored non-US contexts: Spain and the UK. Results show that the check-all question produces on average the most accurate – i.e. less biased – estimates of observed exposure. Some motivational and cognitive factors underlying bias in self-reports are explored. Findings reveal that the characteristics of outlets are associated with systematic error. Finally, we find that media systems matter for accuracy – where media fragmentation is high (Spain), accuracy is low across all questions; where it is low (UK), accuracy is high across all questions. In the final section, we highlight the methodological and theoretical contributions of our study and provide some recommendations.
- dc.format.mimetype application/pdf
- dc.identifier.citation Cardenal AS, Victoria-Mas M, Majó-Vázquez S, Lacasa-Mas I. Assessing the validity of survey measures for news exposure through digital footprints: evidence from Spain and the UK. Polit Commun. 2022;39(5):634-51. DOI: 10.1080/10584609.2022.2090038
- dc.identifier.doi http://dx.doi.org/10.1080/10584609.2022.2090038
- dc.identifier.issn 1058-4609
- dc.identifier.uri http://hdl.handle.net/10230/59650
- dc.language.iso eng
- dc.publisher Taylor & Francis
- dc.relation.ispartof Political communication. 2022;39(5):634-51
- dc.rights © This is an Accepted Manuscript of an article published by Taylor & Francis in Political Communication on 2022, available online: http://www.tandfonline.com/10.1080/10584609.2022.2090038.
- dc.rights.accessRights info:eu-repo/semantics/openAccess
- dc.subject.keyword Media exposure
- dc.subject.keyword Survey measures
- dc.subject.keyword Digital footprints
- dc.subject.keyword Overreporting
- dc.subject.keyword Cognitive bias
- dc.title Assessing the validity of survey measures for news exposure through digital footprints: evidence from Spain and the UK
- dc.type info:eu-repo/semantics/article
- dc.type.version info:eu-repo/semantics/acceptedVersion