Memetics as a new methodology at social media investigation
Mostra el registre complet Registre parcial de l'ítem
- dc.contributor.author Budovskaya, Yuliaca
- dc.contributor.other Universitat Pompeu Fabra. Departament de Comunicacióca
- dc.contributor.other Díaz Noci, Javierca
- dc.date.accessioned 2014-12-17T15:44:45Z
- dc.date.available 2014-12-17T15:44:45Z
- dc.date.issued 2014
- dc.description.abstract This study is devoted to the process of transferring such social practice as social political movements to the cyberspace. This process was analyzed through the case of the political and civil actions unfolded in Russia in winter of 2011/2012 and then continued in spring 2012. Using the methods of network analysis, netnographical analysis and content analysis the capacity of the digital social network for mobilizing the new members for social movement and for spreading the new ideas was described at some level. Due to the hypothesis that Internet can generate a special perception framework for community members and a special envieronment to create new solidarities, in this research a cognitive approach and a subculture concept were used. Also a memetics theory as the main concept of methodological design and strategy was tested in order to systematize multiple variables of such complicated phenomenon and to unite different methods to perform finally a harmonious and logical study.ca
- dc.format.mimetype application/pdfca
- dc.identifier.uri http://hdl.handle.net/10230/22987
- dc.language.iso engca
- dc.rights Aquest document està subjecte a una llicència Creative Commonsca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/2.5/es/ca
- dc.subject.other Moviments de protesta -- Rússia -- S. XXIca
- dc.subject.other Percepció social -- Aspectes políticsca
- dc.subject.other Xarxes socials en líniaca
- dc.title Memetics as a new methodology at social media investigationca
- dc.type info:eu-repo/semantics/masterThesisca