The principal objective of this investigation is the intention to present a project of investigation
about how two distinct cultures interpret infographics about COVID-19 after showing them a set
during a semi-structured interview. There is a desire to see if the language in a person’s culture
influences these COVID-19 infographics' unique interpretations and implications, which are
transcribed as data after the recorded semi-structured interviews are finished. Through these
semi-structured ...
The principal objective of this investigation is the intention to present a project of investigation
about how two distinct cultures interpret infographics about COVID-19 after showing them a set
during a semi-structured interview. There is a desire to see if the language in a person’s culture
influences these COVID-19 infographics' unique interpretations and implications, which are
transcribed as data after the recorded semi-structured interviews are finished. Through these
semi-structured interviews that contain parallel questions, these two participants of distinct
cultures, North American and Chinese, are shown identical WHO mask usage infographics, with
and without text. In light of this, the focus is on COVID-19 infographics by the WHO because of
their large global impact on health advice to all cultures that seek it; also, the WHO is one of the
most reliable and largely funded resources for universal public health issues, and its global
accessibility prevents bias. Additionally, the theoretical frameworks and disciplines that
elaborate on the phenomenon that language and culture may have a correlation with cognition,
such as a person’s attitude, perception, or interpretation, is usually referred to as the theory of
linguistic relativity with relation to the Sapir-Whorf Hypothesis. Nevertheless, inspired by
research in that field, the data obtained in pretests could help understand and validate the design
of the objectives that are available for debate. As well, the results can be appreciated in more
than one discipline, such as portrayed in the theoretical framework, and favorable for both a
project of investigation and/or in final research. Thus, based on the studies of the pretest, one can
begin to observe that both cultural interpretation during a health crisis and the infographics'
effectiveness to the multitude of cultures that are in need of them in any era is a paramount topic.
Henceforth, this project of investigation may offer reasons that support the efficacy of the
WHO’s infographics, or on the contrary, propose evidence that suggests their infographics are
not appealing due to the conflict of interpretations by distinct cultures. That is why it is crucial to
conduct pretest as part of this project of investigation; such methods allow rigor in the
preparedness for the foreseeable macro diagnostics
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