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dc.contributor.author Wimmer, Lena
dc.contributor.author Pastor García, Rita
dc.date.accessioned 2021-09-21T14:48:32Z
dc.date.available 2021-09-21T14:48:32Z
dc.date.issued 2021
dc.identifier.uri http://hdl.handle.net/10230/48487
dc.description Master (Msc) in International Business. Master Thesis. Curs 2020-2021
dc.description Tutor: Tomislav Rimac
dc.description.abstract Esta Tesis de Máster, desarrolla un plan de negocio para que MyOats, que es la empresa que hemos creado aquí en España, expanda su negocio a Alemania. El objetivo de la empresa es producir una bebida de avena de origen vegetal 100 por ciento reciclable. Pretendemos crear una empresa respetuosa con el planeta siendo lo más sostenible posible en la fabricación y distribución de nuestros productos, sabiendo que esto es difícil a la hora de exportar. Hemos optado por producir únicamente leche de avena, dado que es la bebida vegetal que podemos producir de manera más sostenible. Nuestra principal ventaja competitiva en un mercado fragmentado, es ser la primera empresa de Alemania que vende productos lácteos de origen vegetal en botellas de cristal. Al entrar en el mercado alemán a través de una empresa de distribución, conseguimos afianzarnos en el sector de los productos de gran consumo y formaremos parte de un gran movimiento hacia un consumo alimentario más sostenible.
dc.description.abstract This Master Thesis, develops a business plan for MyOats, which is the company that we have created here in Spain, to expand its business to Germany. The company aims to produce a 100 percent recyclable plant-based oat drink. We intend to create a company that is respectful of our planet by remaining as sustainable as possible in the manufacture and distribution of our products, in the knowledge that this is difficult when it comes to exporting. We have opted to solely produce oat milk, given that it is the vegetable beverage that we can produce in the most sustainable way. Our competitive advantage in a fragmented market is to be the first company in Germany selling plant-based dairy products in glass bottles. By entering the German market through a distributorship we achieve to gain a foothold in the FMCG industry and we will be part of a big movement towards more sustainable food consumption.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.rights This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0
dc.subject.other Treball de fi de màster – Curs 2020-2021
dc.subject.other Civada
dc.subject.other Béns de consum (Alemanya)
dc.subject.other Reciclatge (Residus, etc.)
dc.subject.other Start-up
dc.title Expansion of MyOats to Germany
dc.type info:eu-repo/semantics/masterThesis
dc.rights.accessRights info:eu-repo/semantics/openAccess

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