Welcome to the UPF Digital Repository

NanoLuxe: a market analysis, pricing policy and regulatory affairs for an anti-counterfeit company based on nanotechnology

Show simple item record

dc.contributor.author De la Varga Rodríguez, Martina
dc.date.accessioned 2021-07-15T09:38:50Z
dc.date.available 2021-07-15T09:38:50Z
dc.date.issued 2021-07
dc.identifier.uri http://hdl.handle.net/10230/48197
dc.description Tutor: Pilar Rivera
dc.description.abstract Counterfeit is an ever-present phenomenon that involves making illegal copies of valuable items with the intention of making profit from their transactions. The vulnerabilities in the supply chain of medical devices have set the ground for these criminal groups to target the medical industry. Substandard and unauthorized medical products are currently in the market, putting millions of people at risk and being a serious threat to public health. NanoLuxe is a company that is developing a system to label and identify products with barcoded-nanoparticles, guaranteeing the traceability and authentication of goods down the supply chain. A market analysis is performed in order to evaluate whether this business could be profitable in the medical devices industry. With the information gathered in the market analysis and the definition of a clear market niche, a pricing policy and strategy is carried out. Accordingly, this is accomplished by analyzing the level of competition, the supply and demand curves, the scalability of the sector and the cost-effectiveness of the technology. Furthermore, the regulatory affairs that this technology requires at an European level and under the FDA (Foods & Drugs Administration) regulations are assessed.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.rights © Tots els drets reservats
dc.title NanoLuxe: a market analysis, pricing policy and regulatory affairs for an anti-counterfeit company based on nanotechnology
dc.type info:eu-repo/semantics/bachelorThesis
dc.subject.keyword Anti-counterfeit
dc.subject.keyword Medical devices
dc.subject.keyword Pharmaceuticals
dc.subject.keyword Supply chain
dc.subject.keyword Market analysis
dc.subject.keyword Pricing policy
dc.subject.keyword Pricing strategy
dc.subject.keyword Regulatory affairs
dc.rights.accessRights info:eu-repo/semantics/openAccess


This item appears in the following Collection(s)

Show simple item record

Search DSpace

Advanced Search


My Account


Compliant to Partaking