NanoLuxe: a market analysis, pricing policy and regulatory affairs for an anti-counterfeit company based on nanotechnology
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- dc.contributor.author De la Varga Rodríguez, Martina
- dc.date.accessioned 2021-07-15T09:38:50Z
- dc.date.available 2021-07-15T09:38:50Z
- dc.date.issued 2021-07
- dc.description Tutor: Pilar Rivera
- dc.description.abstract Counterfeit is an ever-present phenomenon that involves making illegal copies of valuable items with the intention of making profit from their transactions. The vulnerabilities in the supply chain of medical devices have set the ground for these criminal groups to target the medical industry. Substandard and unauthorized medical products are currently in the market, putting millions of people at risk and being a serious threat to public health. NanoLuxe is a company that is developing a system to label and identify products with barcoded-nanoparticles, guaranteeing the traceability and authentication of goods down the supply chain. A market analysis is performed in order to evaluate whether this business could be profitable in the medical devices industry. With the information gathered in the market analysis and the definition of a clear market niche, a pricing policy and strategy is carried out. Accordingly, this is accomplished by analyzing the level of competition, the supply and demand curves, the scalability of the sector and the cost-effectiveness of the technology. Furthermore, the regulatory affairs that this technology requires at an European level and under the FDA (Foods & Drugs Administration) regulations are assessed.ca
- dc.format.mimetype application/pdf*
- dc.identifier.uri http://hdl.handle.net/10230/48197
- dc.language.iso engca
- dc.rights © Tots els drets reservatsca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.subject.keyword Anti-counterfeit
- dc.subject.keyword Medical devices
- dc.subject.keyword Pharmaceuticals
- dc.subject.keyword Supply chain
- dc.subject.keyword Market analysis
- dc.subject.keyword Pricing policy
- dc.subject.keyword Pricing strategy
- dc.subject.keyword Regulatory affairs
- dc.title NanoLuxe: a market analysis, pricing policy and regulatory affairs for an anti-counterfeit company based on nanotechnologyca
- dc.type info:eu-repo/semantics/bachelorThesisca