The co-viewing experience in the age of transmedia storytelling

Abstract

This master thesis research project is focused on analyzing the text created by users that/nare members of specifics Brazilian telenovela online communities. Its is also focused on/nrecognizing the motivations of these members and identifying the strategies used in the/nprocess in which these members create and interpret what is behind of these texts./nThis research will be conduct during the doctoral studies that starts in end of 2014. The/ndata collection and data analysis will be realized in the first semester of 2015, during the/nrelease of the 180 episodes of the Brazilian prime-time telenovela of Rede Globo. It will/nbe finalized by the middle 2016./nThe possibility and feasibility of this research relies on a solid theoretical framework/nthat includes points such as transmedia storytelling, user-generated content,/nintertextuality and co-viewing. In addition, it counts with a solid combination of 2/nqualitative methods of analysis - semiotic and online ethnography.