Behavioral economics : implications of irrational behavior in marketing practices
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- dc.contributor.author Guilló Alcaraz, Georgina
- dc.contributor.author Massuet i Ardil, Marc
- dc.contributor.author Orts Sánchez, Luis
- dc.contributor.author Sánchez Buixeda, Helena
- dc.date.accessioned 2021-03-23T10:56:09Z
- dc.date.available 2021-03-23T10:56:09Z
- dc.date.issued 2021
- dc.description Treball de Fi de Grau en Administració i Direcció d'Empreses. Curs 2020-2021ca
- dc.description Tutora: María Gundín Castroca
- dc.description.abstract Behavioral economics have brought substantial changes in the way consumer’s behavior is understood. Consumers do not always follow rational patterns of behavior subsumable into classic economic theories. These behaviors, object of our study, have been a fundamental factor in the elaboration of the commercial strategy of many companies in the past few years. The objective of this thesis is to analyze the interrelation between these phenomena and some of the most extended practices in marketing.ca
- dc.format.mimetype application/pdf*
- dc.identifier.uri http://hdl.handle.net/10230/46901
- dc.language.iso engca
- dc.rights This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International Licenseca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri https://creativecommons.org/licenses/by-nc/4.0/ca
- dc.subject.other Treball de fi de grau – Curs 2020-2021ca
- dc.subject.other Consumidor – Actitudsca
- dc.subject.other Consumidors – Conductaca
- dc.subject.other Economia – Aspectes psicològicsca
- dc.subject.other Consum (Economia)ca
- dc.subject.other Màrquetingca
- dc.subject.other Percepcióca
- dc.subject.other Irracionalisme (Filosofia)ca
- dc.subject.other Comportament col·lectiuca
- dc.subject.other Behavioral economicsca
- dc.subject.other Marketingca
- dc.subject.other Consumer’s behaviorca
- dc.subject.other Perceptionca
- dc.subject.other Irrationalityca
- dc.subject.other Rationality failureca
- dc.title Behavioral economics : implications of irrational behavior in marketing practicesca
- dc.type info:eu-repo/semantics/bachelorThesisca