Emotion and reason in everyday risk perception

Hogarth, Robin M.; Portell, Mariona; Cuxart, Anna; Kolev, Gueorgui I.

Emotion and reason in everyday risk perception

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Citation

Journal of Behavioral Decision Making, 24 (2), 202-222, March 2011

Abstract

Although research has documented the importance of emotion in risk perception, little is known about its prevalence in everyday life. Using the Experience Sampling Method, 94 part-time students were prompted at random via cellular telephones to report on mood state and three emotions and to assess risk on thirty occasions during their working hours. The emotions valence, arousal, and dominance were measured using self-assessment manikins (Bradley & Lang, 1994). Hierarchical linear models (HLM) revealed that mood state and emotions explained significant variance in risk perception. In addition, valence and arousal accounted for variance over and above reason (measured by severity and possibility of risks). Six risks were reassessed in a post-experimental session and found to be lower than their real-time counterparts. The study demonstrates the feasibility and value of collecting representative samples of data with simple technology. Evidence for the statistical consistency of the HLM estimates is provided in an Appendix.