Análisis del comercio de proximidad : reinvención de un modelo de negocio del sector de la moda

Forero Ferrín, Carla

Análisis del comercio de proximidad : reinvención de un modelo de negocio del sector de la moda

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Citation

Forero Ferrín, C. Análisis del comercio de proximidad : reinvención de un modelo de negocio del sector de la moda. 2019. handle: http://hdl.handle.net/10230/43974

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Abstract

In the present project I propose the reopening of a store that already existed in the Poblenou neighborhood of Barcelona. For this, the reinvention of its business model is necessary, since small businessesface the need to reinvent themselves in order to survive. The new proposal is based on an analysis of current trends in retail, mom-and-pop stores, the fashion industry, and the potential target, as well as the analysis of the initial store business model, in order to visualize its shortcomings and justify the new proposals. The project highlights the great potential of local commerce or proximity trade.