Supermarket key attributes and location decisions: A comparative study between British and Spanish consumers
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- dc.contributor.author Serra, Danielca
- dc.contributor.author Colomé, Rosaca
- dc.contributor.other Universitat Pompeu Fabra. Departament d'Economia i Empresa
- dc.date.accessioned 2017-07-26T10:51:06Z
- dc.date.available 2017-07-26T10:51:06Z
- dc.date.issued 2000-06-01
- dc.date.modified 2017-07-23T02:05:19Z
- dc.description.abstract The Maximum Capture problem (MAXCAP) is a decision model that addresses the issue of location in a competitive environment. This paper presents a new approach to determine which store s attributes (other than distance) should be included in the new Market Capture Models and how they ought to be reflected using the Multiplicative Competitive Interaction model. The methodology involves the design and development of a survey; and the application of factor analysis and ordinary least squares. The methodology has been applied to the supermarket sector in two different scenarios: Milton Keynes (Great Britain) and Barcelona (Spain).
- dc.format.mimetype application/pdfca
- dc.identifier https://econ-papers.upf.edu/ca/paper.php?id=469
- dc.identifier.uri http://hdl.handle.net/10230/502
- dc.language.iso eng
- dc.relation.ispartofseries Economics and Business Working Papers Series; 469
- dc.rights L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons
- dc.rights.accessRights info:eu-repo/semantics/openAccess
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/
- dc.subject.keyword distance
- dc.subject.keyword competitive location models
- dc.subject.keyword consumer choice behavior
- dc.subject.keyword supermarket location
- dc.subject.keyword Operations Management
- dc.title Supermarket key attributes and location decisions: A comparative study between British and Spanish consumersca
- dc.type info:eu-repo/semantics/workingPaper