Red Bull

Doce Llisó, Adrià; González Gámez, Albert; Raya Casals, Marc; Salrach Ruiz, Daniel; Rubiano Torres, Sara; Wang, Chenning

Red Bull

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Doce Llisó, A, González Gámez, A, Raya Casals, M, Salrach Ruiz, D, Rubiano Torres, S, Wang, C. Red Bull. 2013. handle: http://hdl.handle.net/10230/20373

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Abstract

The aim of this project is to analyze the Red Bull company in order to find out its major potentialities and weaknesses using the concepts and tools learnt in the subject "Dirección Comercial I". To this end we have focused our attention in the Red Bull classic drink, so as to see how the enterprise has positioned its product in the market and the implications it has had.

Description

Treball de l'assignatura Direcció Comercial-I. Grau en Economia i Administració i Direcció d'Empreses. Curs 2012-2013
Professora: Lourdes Pérez Fernández