Exporting a healthy snack to an European market

Bertran Vila, Cristina

Exporting a healthy snack to an European market

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Citation

Bertran Vila, C. Exporting a healthy snack to an European market. 2019. handle: http://hdl.handle.net/10230/43958

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Abstract

The project is based on an export plan of a Catalan company to the Swiss market. The company offers innovative healthy snacks 100% natural made up of pure and fruit juice. Switzerland is a market with great potential, especiallly for the growing trend towards healthy eating. An in-depth analysis of the Swiss consumers' patterns of behavior is made, as well as of the access conditions to the target market. Through a feasibility plan, it is concluded that the export of these snacks would be profitable from the second year.