Business model of an app to control the arterial hypertension

Abstract

In this final project, a business model of a mobile application that helps to control the arterial hypertension (a chronic disease that unfortunately affects between 16 % and 37 % of the world population) is presented in order to assess if it is viable or not the creation of the company. It will be a cooperative set up in Catalonia, an area of international recognition, very well connected, with high entrepreneurship and where there also are many research centres, hospitals and technological and health companies). Under the name Ctenso this app will offer a careful control of the diet, physical exercise, medication, weight and tension of the patients. It will be accessible for Android and iOS and a premium service with remainders, graphs and the possibility to export the data to the doctors via e-mail in PDF format will be available too. Despite the competition, it seems that this mobile application could be successful due to the presence of certain interesting advantages. Moreover, the legalization as well as all the material, staff, tools, methods and techniques (such as the marketing ones) that will be required to go ahead with this project will be examined and a mock up design will be done in order to show the final result of the app. Finally, it is possible to conclude that the business is financially viable since there are benefits from the third year on, and therefore it is possible to set up this company.