Kokotilo, ChristopherDerian, EvanGraf, Serena2018-09-062018-09-062018http://hdl.handle.net/10230/35432Master (Msc) in International Business. Master ThesisTutora: Luz Parrondo TortUberECO is a collaborative, sustainable model focused on shared mobility, green energy, and self-driving technology. Our objective is to create a working model whereby Tesla would supply Uber with a fleet of electric, self-driving vehicles that Uber would deploy on public roads in urban communities via a new service offering that we have coined “UberECO.” Ourworld’s largest urban areas are plagued with various transportation-related issues, including a growing need for spontaneous transportation, restricted parking access, large-scale traffic congestion, and polluted air (e.g. high CO2 emissions). To date, no shared mobility company offers a viable form of transportation to consumers that provides a convenient, eco-friendly and cost-efficient solution to these problems. By merging the interests of Uber and Tesla, UberECO represents a business model focused on both shared mobility and green energy as a means of combating these issues.application/pdfengAtribución-NoComercial-SinDerivadas 3.0 EspañaTreball de fi de màster – Curs 2017-2018Uber (Firma)Tesla Motors (Firma)Cotxe multiusuariDesenvolupament sostenibleDesenvolupament econòmic – Aspectes ambientalsRidesharingAutonomous vehiclesinfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccess