Pires de Sá, FernandaRoig Telo, Antoni2024-06-102024-06-102020Pires F, Roig A. All aboard?! Co-viewing with and within connected platforms in the Eurovision Song Contest. Observatorio (OBS*). 2020 Nov 13;14(4):78-97. DOI: 10.15847/obsOBS144202016731646-5954http://hdl.handle.net/10230/60401Based on co-viewing and connected viewing literature (Authors, year), this article analyses connected co-viewing practices within and with the use of media platforms around a live television event, using the Eurovision Song Contest as a case study. This popular event has a long-running tradition which has fostered extensive use of different kinds of connected platforms, including an official app. Using a case study approach and focusing on the Spanish context, we have analysed connected co-viewing in three main platforms: Facebook (through unofficial groups), Twitter (through live conversation and hashtagging practices around the event) and by exploring the Eurovision official second screen app. The study indicates that: (1) co-viewing is mutually shaped by the affordances and interface features of the platforms, the viewers’ practices and uses given to these platforms; (2) co-viewing can be expanded by platforms when designed for collective use; (3) user-generated content and data production are central elements to enhance co-viewing when using connected platforms; (4) platform affordances can create digital spaces, which might channel the way co-viewers perform and enjoy this activity.application/pdfengObservatorio (OBS*) has an academic journal profile. As such, it is dedicated to the open exchange of its contents, and freely available to individuals and institutions without charge or formal permission. Copies of this journal or articles in this journal may be distributed for research or educational purposes free of charge and without permission. Authors will not be charged for publication or submission to this journal. Authors who publish in Observatorio (OBS*) will release their contributions under the Creative Commons Attribution-NonCommercial-2.0 generic.info:eu-repo/semantics/articlehttp://dx.doi.org/10.15847/obsOBS14420201673Connected viewingUser-generated contentSecond screen appsEurovisionPlatformsSocial TVinfo:eu-repo/semantics/openAccess