Potenciación viral: el uso de las redes sociales como plataforma para generar experiencia de marca, interacción y participación en campañas publicitarias. Analisis del caso de los ganadores del premio Cannes Cyber Lions 2013 [apéndices]

Romero Contró, Jenifher

doi:https://doi.org/10.34810/data393

Potenciación viral: el uso de las redes sociales como plataforma para generar experiencia de marca, interacción y participación en campañas publicitarias. Analisis del caso de los ganadores del premio Cannes Cyber Lions 2013 [apéndices]

Citation

Romero Contró, J. Potenciación viral: el uso de las redes sociales como plataforma para generar experiencia de marca, interacción y participación en campañas publicitarias. Analisis del caso de los ganadores del premio Cannes Cyber Lions 2013 [apéndices]. Universitat Pompeu Fabra; 2016. doi: 10.34810/data393

This citation was generated automatically.

Abstract

Supplementari material of a thesis: APPENDIX 1: Analysis template. Analysis template designed from contributions of different authors in the field of semiotic-narrative and discursive analysis. Its objective is to identify the elements that give meaning to advertising campaigns within four major sections: Contextual, Axiological, Semiotic narrative and Discursive. APPENDIX 2: List of Winners Cannes Cyber Lions 2013. This document contains the list of winners of the International Festival of Cannes Cyber Lions 2013. The information provided is separated by category , and also shows the prize that each participating agency obtained during the festival. The data present an overview of the results of the contest during the year that was chosen for the analysis performed. APPENDIX 3: Description of campaigns used during the previous analysis. This document describes 15 advertising campaigns similar to those selected from the winners of the Cannes Cyber Lions Festival 2013. These campaigns focus their advertising strategy in the creative development of digital channels, and direct its objectives to generate the active participation of consumers. The document also contains links to websites where brands and their different audiences provide relevant data and information related to the development of the projects analyzed.

DOI

https://doi.org/10.34810/data393

Referenced by

http://hdl.handle.net/10803/383998

Related Publication/Data

Publicació relacionada: Romero J. Potenciación viral: el uso de las redes sociales como plataforma para generar experiencia de marca, interacción y participación en campañas publicitarias. Analisis del caso de los ganadores del premio Cannes Cyber Lions 2013 [tesis]. Barcelona: Universitat Pompeu Fabra; 2016. 688 p. http://hdl.handle.net/10230/26755

Full item page