Análisis de las estrategias y las experiencias de compra del sector de alimentación Premium

Lara Cruz, Marina

Análisis de las estrategias y las experiencias de compra del sector de alimentación Premium

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Citation

Lara Cruz, M. Análisis de las estrategias y las experiencias de compra del sector de alimentación Premium. 2016. handle: http://hdl.handle.net/10230/28093

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Abstract

The project is based on the study of Gourmet market in Spain, especially about the new trends and consumption habits of the past five years. With a clear focus on retail, it analyses the changes and the success of several businesses that have adapted to the new paradigm. However, the core of the project lies in the analysis of the strategies and the consumer experiences at Lidl and Colmado Quilez, two different businesses that compete in the same market: the gourmet.