Fama y éxito profesional en «Operación Triunfo» y «Fama ¡a bailar!»
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Oliva M. Fama y éxito profesional en «Operación Triunfo» y «Fama ¡a bailar!». Comunicar. 2012;20(39):185-92. DOI: 10.3916/C39-2012-03-09
Abstract
El presente artículo tiene como objetivo analizar los valores vehiculados por «Operación Triunfo» y «Fama ¡a bailar!»./nSu relevancia como objeto de estudio reside en su popularidad (especialmente entre los jóvenes) y su carácter/nprescriptivo (transmiten modelos de vida a partir de la identificación de problemas y la propuesta de objetivos y soluciones)./nEste artículo explora cómo representan el ámbito profesional y el concepto de la fama «Operación Triunfo»/ny «Fama ¡a bailar!», dos temas poco analizados hasta ahora en España. Para ello, se propone una metodología que/ncombina la semiótica narrativa, el análisis de la enunciación audiovisual y el estudio de las reglas del concurso. El/nanálisis revela que en estos programas se representan el éxito profesional como gratificante a nivel personal y socioeconómico,/naunque también muy difícil de conseguir. Para alcanzarlo, los concursantes son transformados mediante/nel aprendizaje y la «celebritización». Finalmente, hay en estos programas una fuerte tensión entre el talento y la/npopularidad como formas de llegar al éxito. El artículo concluye que «Operación Triunfo» y «Fama ¡a bailar!» son/nprogramas que prescriben la fama como aspiración vital y reflexionan sobre su proceso de producción; transmiten/nuna visión meritocrática de la sociedad actual; ponen en escena la importancia de la imagen en el entorno laboral y/ndefinen un buen profesional como alguien apasionado, maleable y capaz de sacrificar su vida personal.
The main aim of this paper is to identify the values conveyed by «Operación Triunfo» and «Fama ¡a bailar!». Their/npopularity (especially among young people) and prescriptive nature (they convey life models by means of identifying/nproblems and proposing objectives and solutions) make them relevant study objects. This paper focuses on how/nwork and fame are depicted in «Operación Triunfo» and «Fama ¡a bailar!», two areas that have hardly been studied/nin Spain. In order to fulfil the objectives of this paper, these programmes were analysed using a methodology that/ncombines narrative semiotics, audiovisual style and narrative form analysis, as well as ludology and game design the- ory. The analysis shows that these programmes depict professional success as personally and socioeconomically/nrewarding, although it is extremely difficult to achieve. To obtain this success, the contestants are transformed/nthrough education and celebritisation. Finally, in these programmes there is a conflict between talent and fame. This/npaper concludes that «Operación Triunfo» and «Fama ¡a bailar!» present fame as a life aspiration and also show the/nmechanisms used to produce it. The programmes depict modern society as meritocratic and evidence the impor -/ntance of image in the modern workplace. Finally, they describe a «good worker» as someone passionate about their/nwork, adaptable and capable of sacrificing his/her personal life.
The main aim of this paper is to identify the values conveyed by «Operación Triunfo» and «Fama ¡a bailar!». Their/npopularity (especially among young people) and prescriptive nature (they convey life models by means of identifying/nproblems and proposing objectives and solutions) make them relevant study objects. This paper focuses on how/nwork and fame are depicted in «Operación Triunfo» and «Fama ¡a bailar!», two areas that have hardly been studied/nin Spain. In order to fulfil the objectives of this paper, these programmes were analysed using a methodology that/ncombines narrative semiotics, audiovisual style and narrative form analysis, as well as ludology and game design the- ory. The analysis shows that these programmes depict professional success as personally and socioeconomically/nrewarding, although it is extremely difficult to achieve. To obtain this success, the contestants are transformed/nthrough education and celebritisation. Finally, in these programmes there is a conflict between talent and fame. This/npaper concludes that «Operación Triunfo» and «Fama ¡a bailar!» present fame as a life aspiration and also show the/nmechanisms used to produce it. The programmes depict modern society as meritocratic and evidence the impor -/ntance of image in the modern workplace. Finally, they describe a «good worker» as someone passionate about their/nwork, adaptable and capable of sacrificing his/her personal life.
