Analysis of pedestrian behaviors through non-invasive Bluetooth monitoring
Analysis of pedestrian behaviors through non-invasive Bluetooth monitoring
Citation
- Yoshimura Y, Amini A, Sobolevsky S, Blat J, Ratti C. Analysis of pedestrian behaviors through non-invasive Bluetooth monitoring. Appl Geogr. 2017;81:43-51. DOI: 10.1016/j.apgeog.2017.02.002
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Abstract
This paper presents a novel framework to analyze pedestrians' behavioral patterns throughout shopping environments in the historical center of Barcelona, Spain. We employ a Bluetooth detection technique to capture a large-scale dataset of pedestrians' behavior over a one-month period, including during a key sales period. We focused on comparing particular behaviors before, during, and after the discount sales by analyzing this large-scale dataset, which is different but complementary to the conventionally used small-scale samples. Our results uncover pedestrians actively exploring a wider area of the district during a discount period compared to weekdays, giving rise to strong underlying mobility patterns.