Expansion plan for Top Manta

Parera Sardà, Martí

Expansion plan for Top Manta

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Citation

Parera Sardà, M. Expansion plan for Top Manta. 2022. handle: http://hdl.handle.net/10230/54909

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Abstract

Expansion plan for the Top Manta cooperative through the Signare jewelry collection, inspired by the entrepreneur Senegalese women of the 17th and 18th centuries. The work consists of the description of the concept and processes followed to create the pieces, the analysis of the jewelry and costume jewelry market, the creation of the studio, the marketing plan... etc, to end up determining the viability of the project and how this collection could bring many benefits to the brand in pursuit of its social objective. The work, always from a social enterprise perspective, deals with issues such as racism or cultural appropriation.