A harmonizing global expansion: Jammcard's melodic journey into Colombia

Pimentel, Alice; Paul, Vivek

A harmonizing global expansion: Jammcard's melodic journey into Colombia

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Pimentel, A, Paul, V. A harmonizing global expansion: Jammcard's melodic journey into Colombia. 2024. handle: http://hdl.handle.net/10230/60890

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Abstract

This thesis proposes a strategic plan for Jammcard, an active music professional network based out of California, to expand into the Colombian market, specifically to Bogotá. Authors focus on the complex business environment Jammcard would face to expand to Colombia. This internationalization business plan assesses how to adapt the company’s business model to local conditions to ultimately create a profitable subsidiary in Latin America. Key areas of analysis encompass external assessments of Colombia and the music industry, market entry strategies, the competitive landscape, a comprehensive internal analysis of Jammcard, marketing tactics, human resources management, and a detailed financial plan to achieve profitability. The goal is to position Jammcard as a leading player in the Colombian music industry by leveraging local talent and fostering a culture of innovation and collaboration.