Factors for enhancing visibility in digital repositories: Metadata quality, interoperability standards, persistent identifiers, and SEO-GEO optimization

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• dc.contributor.author Reyes-Lillo, Danilo
• dc.contributor.author Rovira, Cristòfol
• dc.contributor.author Morales-Vargas, Alejandro
• dc.date.accessioned 2025-11-11T07:18:05Z
• dc.date.available 2025-11-11T07:18:05Z
• dc.date.issued 2025
• dc.description.abstract In the context of open science and scholarly communication, enhancing the visibility of digital repositories is essential for maximizing the reach, impact, and discoverability of the content they host. This chapter explores five key strategies to improve repository visibility: optimizing metadata quality, enabling interoperability protocols, adopting persistent identifiers (PIDs), implementing search engine optimization (SEO) strategies, and embracing generative engine optimization (GEO). Through detailed analysis and practical recommendations, this work highlights how standardized metadata, controlled vocabularies, and persistent identifiers, such as DOI, Handle, and ARK, contribute to enhancing visibility. This chapter also emphasizes the importance of aligning repositories with evolving web technologies and AI-driven engines to ensure content remains accessible, traceable, and integrated into users’ search experience.
• dc.description.sponsorship This work is part of the Project “Parameters and strategies to increase the relevance of media and digital communication in society: curation, visualisation and visibility (CUVICOM)”. Grant PID2021-123579OB-I00 funded by MICIU/AEI/10.13039/501100011033 and by ERDF, EU.
• dc.format.mimetype application/pdf
• dc.identifier.citation Reyes-Lillo D, Rovira C, Morales-Vargas A. Factors for enhancing visibility in digital repositories: Metadata quality, interoperability standards, persistent identifiers, and SEO-GEO optimization. In: Guallar J, Vállez M, Ventura-Cisquella A, coordinators. Digital communication: trends and good practices. Barcelona: Universitat Pompeu Fabra, Ediciones Profesionales de la Información; 2025. p. 119-33. DOI: 10.3145/cuvicom.09.eng
• dc.identifier.doi 10.3145/cuvicom.09.eng
• dc.identifier.isbn 9788412575750
• dc.identifier.uri http://hdl.handle.net/10230/71854
• dc.language.iso eng
• dc.publisher EPI (El Profesional de la Información)
• dc.relation.ispartof Guallar J, Vállez M, Ventura-Cisquella A, coordinators. Digital communication: trends and good practices. Barcelona: Universitat Pompeu Fabra, Ediciones Profesionales de la Información; 2025.
• dc.relation.projectID info:eu-repo/grantAgreement/ES/3PE/PID2021-123579OB-I00
• dc.rights © Cuvicom - Ediciones Profesionales de la Información SL Work distributed under a license CC BY-NC-SA 4.0 http://creativecommons.org/licenses/by-nc-sa/4.0
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.rights.uri http://creativecommons.org/licenses/by-nc-sa/4.0
• dc.subject.keyword Digital repositories
• dc.subject.keyword Visibility
• dc.subject.keyword Metadata quality
• dc.subject.keyword Interoperability
• dc.subject.keyword Persistent identifiers
• dc.subject.keyword Search engine optimization
• dc.subject.keyword Generative engine optimization.
• dc.title Factors for enhancing visibility in digital repositories: Metadata quality, interoperability standards, persistent identifiers, and SEO-GEO optimization
• dc.type info:eu-repo/semantics/bookPart
• dc.type.version info:eu-repo/semantics/publishedVersion