The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One

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• dc.contributor.author Gómez-Domínguez, Pabloca
• dc.date.accessioned 2017-11-06T16:15:31Z
• dc.date.available 2017-11-06T16:15:31Z
• dc.date.issued 2016
• dc.description.abstract This research proposes, through a case study of TV3 and BBC TV channels, to evaluate the adaptation of these channels to the Social TV model through an analysis of their web platforms, mobile apps and social networks. To fulfil this goal, we apply a content analysis that combines quantitative and qualitative variables and categories in three original matrixes. The corpus comprises 101 web platforms of both channels, 4 mobile apps in Android and iOS systems and 6 official social network accounts that they share on Facebook, Twitter and Instagram. The results show a weak adaptation of these channels into the Social TV model, with a minimum presence of participatory tools on their web platforms and mobile apps for the possibility to create communities or communication between users. Instead, the presence and use of social network profiles reaches a major level of integration in the social TV environment. Ultimately, TV3 and BBC One are oriented to a consumer audience profile that implies low interactivity and online environments with a broadcasting-oriented structure rather than a digital one.
• dc.format.mimetype application/pdfca
• dc.identifier.citation Gómez-Domínguez P. The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One = Era digital y televisión autonómica: un estudio comparativo de las plataformas web, aplicaciones móviles y redes sociales de TV3 y BBC One. Communication & society. 2016;29(4):85-105. DOI: 10.15581/003.29.4.85-105
• dc.identifier.doi http://dx.doi.org/10.15581/003.29.4.85-105
• dc.identifier.issn 2386-7876
• dc.identifier.uri http://hdl.handle.net/10230/33147
• dc.language.iso eng
• dc.publisher Universidad de Navarraca
• dc.relation.ispartof Communication & society. 2016;29(4):85-105.
• dc.rights © Gómez-Domínguez P. The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One = Era digital y televisión autonómica: un estudio comparativo de las plataformas web, aplicaciones móviles y redes sociales de TV3 y BBC One. Communication & society. 2016;29(4):85-105. DOI: 10.15581/003.29.4.85-105 This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium. http://creativecommons.org/licenses/by/3.0/
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.rights.uri http://creativecommons.org/licenses/by/3.0/
• dc.subject.keyword TV3
• dc.subject.keyword BBC One
• dc.subject.keyword Television
• dc.subject.keyword Web
• dc.subject.keyword Mobile app
• dc.subject.keyword Social networks
• dc.subject.keyword Content analysis
• dc.title The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC Oneca
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/publishedVersion