Burden of neurological diseases in the US revealed by web searches

Baeza Yates, Ricardo; Mohan Sangal, Puneet; Villoslada, Pablo

doi:http://dx.doi.org/10.1371/journal.pone.0178019

Burden of neurological diseases in the US revealed by web searches

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Baeza Yates R, Mohan Sangal P, Villoslada P. Burden of neurological diseases in the US revealed by web searches. PLoS ONE. 2017;12(5):e0178019. DOI: 10.1371/journal.pone.0178019

Abstract

Background: Analyzing the disease-related web searches of Internet users provides insight into the interests of the general population as well as the healthcare industry, which can be used to shape health care policies. Methods: We analyzed the searches related to neurological diseases and drugs used in neurology using the most popular search engines in the US, Google and Bing/Yahoo. Results: We found that the most frequently searched diseases were common diseases such as dementia or Attention Deficit/Hyperactivity Disorder (ADHD), as well as medium frequency diseases with high social impact such as Parkinson’s disease, MS and ALS. The most frequently searched CNS drugs were generic drugs used for pain, followed by sleep disorders, dementia, ADHD, stroke and Parkinson’s disease. Regarding the interests of the healthcare industry, ADHD, Alzheimer’s disease, MS, ALS, meningitis, and hypersomnia received the higher advertising bids for neurological diseases, while painkillers and drugs for neuropathic pain, drugs for dementia or insomnia, and triptans had the highest advertising bidding prices. Conclusions: Web searches reflect the interest of people and the healthcare industry, and are based either on the frequency or social impact of the disease.