The emerging phenomenon of L2 vlogging on Bilibili: characteristics, engagement, and informal language learning

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• dc.contributor.author Zhang, Leticia Tian
• dc.contributor.author Vázquez-Calvo, Boris
• dc.contributor.author Cassany, Daniel
• dc.date.accessioned 2023-06-28T06:41:34Z
• dc.date.available 2023-06-28T06:41:34Z
• dc.date.issued 2023
• dc.description.abstract The rise of digital technology has provided new opportunities for language learning, extending beyond traditional classroom instruction. Video projects have emerged as an effective tool in foreign language education, yet research on self-initiated and regulated video production for language learning is scarce. This study investigates the phenomenon of vlogging in Spanish as a second language on the Chinese video sharing platform Bilibili, by analyzing 134 Chinese-produced Spanish-language vlogs. The study aims to understand the vlogs’ characteristics, the vloggers’ profile, and the ways they utilize the genre for learning Spanish. Through qualitative virtual ethnography, the study uncovers the presence and learning engagement of Spanish L2 vlogs on Bilibili. The results reveal a diverse range of vlogs, including daily life experiences and adaptations of popular YouTube trends, primarily produced by university students with advanced editing skills. Vloggers incorporate knowledge from both formal education (e.g., the Spanish textbook widely used in China, Español Moderno) and informal contexts. In addition to practicing oral Spanish, L2 vloggers use various forms of writing, including Spanish subtitles and Chinese translation, and mobilize multimodal resources, such as danmu comments for overlaying corrections. Vloggers also adopt discursive strategies for community interaction, such as self-deprecating metalanguage, feedback solicitation, and metalinguistic reflections. The study highlights the potential of video-sharing platforms like Bilibili as tools for language learning, reveals different learning styles in digital environments (self-supervised and interaction-oriented learning), and indicates the direction of integrating daily vlogs and multilingual subtitles into language curricula, emphasizing students’ agency, self-directed digital learning, and transmedia literacy development.
• dc.description.sponsorship This research was supported by: - Fundamental Research Funds for the Central Universities (2020QD036, China). - Segue: Social Media and Video Games in Language Learning and Teaching of Student Teachers (B1-2021_33, University of Malaga, Spain). - Definers: Digital language learning of preservice and junior language teachers (TED2021-129984A-I00, Ministry of Science and Innovation, Spain). - ForVid: Video as a language learning format in and outside the classroom (RT2018-100790-B-100, Ministry of Science and Innovation, Spain).
• dc.format.mimetype application/pdf
• dc.identifier.citation Zhang LT, Vázquez-Calvo B, Cassany D. The emerging phenomenon of L2 vlogging on Bilibili: characteristics, engagement, and informal language learning. Profesional de la información.2023;32(3):e320301. DOI: 10.3145/epi.2023.may.01
• dc.identifier.doi https://dx.doi.org/10.3145/epi.2023.may.01
• dc.identifier.issn 1386-6710
• dc.identifier.uri http://hdl.handle.net/10230/57385
• dc.language.iso eng
• dc.relation.ispartof Profesional de la información.2023;32(3):e320301.
• dc.relation.projectID info:eu-repo/grantAgreement/ES/2PE/RT2018-100790-B-100
• dc.relation.projectID info:eu-repo/grantAgreement/ES/3PE/TED2021-129984A-I00
• dc.rights Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.rights.uri https://creativecommons.org/licenses/by/4.0/deed.es
• dc.subject.keyword Spanish as a foreign language
• dc.subject.keyword Digital literacy
• dc.subject.keyword Video-sharing platform
• dc.subject.keyword Multimodal composition
• dc.subject.keyword Videovlogs
• dc.subject.keyword Participatory culture
• dc.subject.keyword Transmedia literacy
• dc.subject.keyword Danmu
• dc.subject.keyword Discourse analysis
• dc.subject.keyword Social media
• dc.subject.keyword Peer learning
• dc.subject.keyword Bilibili
• dc.title The emerging phenomenon of L2 vlogging on Bilibili: characteristics, engagement, and informal language learning
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/publishedVersion