Subliminal advertising : new experimental data on the power of sexual embeds
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- dc.contributor.author Acuña Canals, Anaca
- dc.contributor.author Escobar Herrerias, Adrianaca
- dc.date.accessioned 2014-10-01T15:06:27Z
- dc.date.available 2014-10-01T15:06:27Z
- dc.date.issued 2014-10-01
- dc.description Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2013-2014ca
- dc.description Tutor: Gert Cornelissenca
- dc.description.abstract There is an ongoing debate regarding the effectiveness of subliminal advertising. In order to participate in the controversy and have a say in the topic we conducted an experiment in which we tested the following hypothesis: sexually aroused people will feel more attracted by the images containing sexual subliminal messages. We showed half the people in our sample 5 advertisements with sexual content with the purpose to increase their arousal; the other half watched 5 neutral advertisements. After that, all participants chose the image they liked most from each of the 7 pairs. The images were identical, except for the fact that one image had a sexual embed, and the other did not. Although the results are not statistically significant except for one case, they show a trend towards our predictions. We conclude that the experiment is worth to be repeated and we describe some implications.ca
- dc.format.mimetype application/pdfca
- dc.identifier.uri http://hdl.handle.net/10230/22687
- dc.language.iso engca
- dc.rights Attribution-NonCommercial-NoDerivs 3.0 Spainca
- dc.rights Attribution-NonCommercial-NoDerivs 3.0 Spainca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/ca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/ca
- dc.subject.other Treball de fi de grau – Curs 2013-2014ca
- dc.subject.other Publicitat subliminalca
- dc.subject.other Sexualitatca
- dc.subject.other Rol sexual en la publicitatca
- dc.subject.other Atracció sexualca
- dc.title Subliminal advertising : new experimental data on the power of sexual embedsca
- dc.type info:eu-repo/semantics/bachelorThesisca