Feasibility analysis to export fruit from Catalonia : Quebec's case

Calvet Pardell, Anna

Feasibility analysis to export fruit from Catalonia : Quebec's case

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Citation

Calvet Pardell, A. Feasibility analysis to export fruit from Catalonia : Quebec's case. 2017. handle: http://hdl.handle.net/10230/34639

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Abstract

Based on the data of a Catalan fruit company, we analyse the viability of exporting its products to the province of Quebec. Analysis of the target market, the legal aspects and the methods of transport are carried out. It is determined that apples, peaches and nectarines are not adequate while the pear is. Through a viability plan and a study of which pear variety is the most appropiate to introduce into the market, we conclude that the Conference pear export would be economically viable from the first year and therefore, feasible to conduct.