Pitch range variations improve cognitive processing of audio messages
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- dc.contributor.author Rodero Antón, Emmaca
- dc.contributor.author Potter, Rob F.ca
- dc.contributor.author Prieto Vives, Pilar, 1965-ca
- dc.date.accessioned 2017-09-29T13:07:02Z
- dc.date.available 2017-09-29T13:07:02Z
- dc.date.issued 2017
- dc.description.abstract This study explores the effect of different speaker intonation strategies in audio messages on attention, autonomic arousal, and memory. An experiment was conducted in which participants listened to 16 radio commercials produced to vary in pitch range across sentences. Dependent variables were self-reported effectiveness and adequacy, psychophysiological arousal and attention, immediate word recall and recognition of information. Results showed that messages conveyed with pitch variations achieved better scores compared to commercials with a homogenous pitch range across the sentences. This was especially the case when high pitch intonation was followed by low pitch within a sentence. Results increase our understanding of the influence of pitch range on processing by establishing a concrete strategy as a best practice for improving attention and memory.
- dc.description.sponsorship This research was supported by a Marie Curie International Outgoing Fellowship within the 7th European Community Framework Programme (FP7-PEOPLE-2012-IOF, 328636).
- dc.format.mimetype application/pdfca
- dc.identifier.citation Rodero E, Potter RF, Prieto P. Pitch range variations improve cognitive processing of audio messages. Human communication research. 2017; 43(3):397-413. DOI: 10.1111/hcre.12109
- dc.identifier.doi http://dx.doi.org/10.1111/hcre.12109
- dc.identifier.issn 0360-3989
- dc.identifier.uri http://hdl.handle.net/10230/32839
- dc.language.iso eng
- dc.publisher Wileyca
- dc.relation.ispartof Human communication research. 2017; 43(3):397-413
- dc.relation.projectID info:eu-repo/grantAgreement/EC/FP7/328636
- dc.rights This is the peer reviewed version of the following article: Rodero E, Potter RF, Prieto P. Pitch range variations improve cognitive processing of audio messages. Human communication research. 2017; 43(3):397-413. DOI: 10.1111/hcre.12109, which has been published in final form at http://dx.doi.org/10.1111/hcre.12109. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
- dc.rights.accessRights info:eu-repo/semantics/openAccess
- dc.subject.keyword Pitch range
- dc.subject.keyword Arousal
- dc.subject.keyword Attention
- dc.subject.keyword Immediate recall
- dc.subject.keyword Recognition
- dc.title Pitch range variations improve cognitive processing of audio messagesca
- dc.type info:eu-repo/semantics/article
- dc.type.version info:eu-repo/semantics/acceptedVersion