Touchland’s internationalization plan to the US
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- dc.contributor.author De Sola, Líaca
- dc.contributor.author Doenyas, Jojo Yoelca
- dc.contributor.author Robles, Mª Victoriaca
- dc.contributor.author Thamm, Yvonneca
- dc.date.accessioned 2015-09-03T09:19:14Z
- dc.date.available 2015-09-03T09:19:14Z
- dc.date.issued 2015-06-17
- dc.description Master (Msc) in International Business. Master Thesisca
- dc.description Tutor: Tomislav Rimacca
- dc.description.abstract Touchland is a Spanish enterprise with the ambition to revolutionize the global handsanitizer category. The objective of the company is to achieve sustainable growth by positioning Touchland as lifestyle reference for the industry. Its two main products:/nKUB and KUB2Go are promoted through the brand‟s environmental friendliness and/ndesign image. Issues of imitability will be overcome by this unique value proposition./nPreviously, the start-up used a “come-to-me” approach to enter new markets. Numerous/nsales representatives and distributors cover already large parts of the globe. In its first/npursue to actively open a market Touchland aims to expand to the US - the biggest,/nfastest growing, and most consciousness market for hand-sanitizers. A subsidiary in the/nUS will increase Touchland‟s brand awareness in the important market. Through the/ninnovation centered business structure Touchland differentiates itself from the large/nnumber of US competitors.ca
- dc.format.mimetype application/pdfca
- dc.identifier.uri http://hdl.handle.net/10230/24727
- dc.language.iso engca
- dc.rights Attribution-NonCommercial-NoDerivs 3.0 Spainca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/ca
- dc.subject.other Treball de fi de màster – Curs 2014-2015ca
- dc.subject.other Desinfectants de mansca
- dc.subject.other Dissenyca
- dc.subject.other Productes nousca
- dc.subject.other Gestió de productesca
- dc.subject.other Empreses - Planificacióca
- dc.title Touchland’s internationalization plan to the USca
- dc.type info:eu-repo/semantics/masterThesisca