Strengthening eating habits through a communication program: case study: Colegio Inter Canadiense de Puebla

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• dc.contributor.author Sánchez Reina, Jesús Roberto
• dc.contributor.author Hernández Flores, Hilda Gabriela
• dc.contributor.author Ramos Rodríguez, José Manuel
• dc.date.accessioned 2019-05-22T16:42:23Z
• dc.date.available 2019-05-22T16:42:23Z
• dc.date.issued 2011
• dc.description.abstract In the current decade, obesity and malnourishment cases in urban and rural zones of Mexico have increased dramatically. Consequently, the number of diseases spread through this main symptom, such as diabetes and cholesterol, could aggravate the living conditions for Mexican inhabitants in a few years. This is what makes evident for the country, the need to reorient vulnerable communities about how to accomplish better and healthy eating habits as well as urge populations to achieve a better quality of life. Considering that one of the most vulnerable communities, facing eating habit problems, is the teenage population, this Project has focused on the case study of students from junior high school, belonging to the Colegio Inter Canadiense de Puebla. The aim of this project is to design a communication program which supports and reinforces eating habits inside the school community. To design the effective communication program, a quantitative diagnosis, through 41 question survey, has been developed. This has been in order to (1) identify (internal/external) factors which affect the nutrition of the school community,(2) to determine the student’s and parent’s needs of information on related food and nutrition topics, and (3) to identify the media which may allow an adequate dissemination for the communication program. Through this instrument has been possible to recognize the problems and issues in which the communication program must proceed, besides its results will help to trace the objectives and characteristics of the implementing program.
• dc.format.mimetype application/pdf
• dc.identifier.citation Sánchez Reina JR, Hernández Flores HG, Ramos Rodríguez JM. Strengthening eating habits through a communication program: case study: Colegio Inter Canadiense de Puebla. Journal of communication and computer. 2011;8:988-96. DOI: 10.17265/1548-7709/2011.11.010
• dc.identifier.doi http://dx.doi.org/10.17265/1548-7709/2011.11.010
• dc.identifier.issn 1930-1553
• dc.identifier.uri http://hdl.handle.net/10230/37269
• dc.language.iso eng
• dc.publisher David Publishing Company
• dc.relation.ispartof Journal of communication and computer. 2011;8:988-96.
• dc.rights This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.rights.uri https://creativecommons.org/licenses/by-nc/4.0/
• dc.subject.keyword Health communication
• dc.subject.keyword Communication program
• dc.subject.keyword Obesity and malnourishment
• dc.title Strengthening eating habits through a communication program: case study: Colegio Inter Canadiense de Puebla
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/publishedVersion