Alrededor de la(s) convergencia(s): conversaciones teóricas, divergencias conceptuales y transformaciones en el ecosistema de medios

Scolari, Carlos Alberto, 1963-

Alrededor de la(s) convergencia(s): conversaciones teóricas, divergencias conceptuales y transformaciones en el ecosistema de medios

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Citation

Scolari CA. Alrededor de la(s) convergencia(s): conversaciones teóricas, divergencias conceptuales y transformaciones en el ecosistema de medios. Signo y pensamiento. 2009 Ene-Jun; 54:44-55.

Abstract

Numerous concepts have been developed to describe/nthe convergence of languages within contemporary/nmedia systems. This paper purports a theoretical/nreflection on the so-called rhetorical or semiotic/nconvergence, a specific convergence that runs parallel/nto economic and technological developments./nAfter inspecting the conceptual chaos that surrounds/nthe concept, we examine herein how languages are/ncontaminated thus generating hybrid spaces in the/nproduction of meaning. Finally, we propose a complementary/napproach based on the concept of difference/nor divergence.