Expanding Panda Express into the Netherlands
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- dc.contributor.author Jager, Inez
- dc.contributor.author Wolterink, Lindsay
- dc.date.accessioned 2019-07-24T11:13:16Z
- dc.date.available 2019-07-24T11:13:16Z
- dc.date.issued 2019
- dc.description Master (Msc) in International Business. Master Thesisca
- dc.description Tutor: Valentí Campsca
- dc.description.abstract This thesis focuses on the expansion of the American-Chinese restaurant chain ‘Panda Express’ from the United States into the Netherlands. The concept of Panda Express will be unique in the Netherlands: it will be the only chain that offers American-Chinese cuisine. This business plan focuses on the feasibility of the expansion, both theoretically and practically. It provides a comparison between Dutch and American markets and exemplifies fields which are different and important to focus on, such as food regulation and consumer preferences. Furthermore, a practical approach identifies the more specific steps that need to be taken in order to get Panda Express off the ground in the Netherlands. Panda Express will differentiate itself in the Dutch market by offering high quality food against relatively low prices. According to the research conducted in this thesis, the expansion of Panda Express into the Netherlands is feasible.ca
- dc.format.mimetype application/pdf*
- dc.identifier.uri http://hdl.handle.net/10230/42164
- dc.language.iso engca
- dc.rights Atribución-NoComercial-SinDerivadas 3.0 España*
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/*
- dc.subject.other Treball de fi de màster – Curs 2018-2019ca
- dc.subject.other Globalització (Economia)ca
- dc.subject.other Països Baixosca
- dc.subject.other Panda Express (Firma)ca
- dc.subject.other Cadenes de restaurantsca
- dc.title Expanding Panda Express into the Netherlandsca
- dc.type info:eu-repo/semantics/masterThesisca