Pla de negoci de Comics AR

Ocaña Amorós, Cristina

Pla de negoci de Comics AR

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Citation

Ocaña Amorós, C. Pla de negoci de Comics AR. 2014. handle: http://hdl.handle.net/10230/22883

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Abstract

Nowadays the augmented reality is having a strong impact in various ambits: architecture, education, television, commercial advertisements, tourism, entertainment, etc, but it is not new, owing to it is used for a long time in several fields: social, medical, etc. The aim of this work is to develop a business plan with all of its components to observe the viability of an augmented reality application. In this case, the field is entertainment and/or reading, specifically it is related to the world of comics, the application is called Comics AR. At the beginning, it will start to develop by Planeta DeAgostini, with the One Piece comics. This work has been structured into index and its specific subsections. Likewise, it has also developed an application prototype with Unity 3D and Vuforia, in order to see the final result of the practical part of this work.