"Visual Merchandising" : cómo influye en los consumidores

Puiggené Robles, Ariadna

"Visual Merchandising" : cómo influye en los consumidores

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Citation

Puiggené Robles, A. "Visual Merchandising" : cómo influye en los consumidores. 2018. handle: http://hdl.handle.net/10230/35331

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Abstract

The thesis has the purpose of defining a technological proposa! which attracts the customers to the physical store of the food industry. Therefore , the technological solution is understood as a technique of Visual Merchandising. In order to determine the right technology, a previous analysis of the sector and of the consumers must have been carried out. At the same time, the information obtained from the different sources has been contrasted with first-hand information through three focus groups and two interviews. Consequently, the most appropriate techno1ogica1 proposal and its implementation have been defined with collaboration of experts in technological solutions. From here, the conclusions of the work have been extracted.