Decoding news media relevance and engagement through reputation, visibility and audience loyalty: a scoping review
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- dc.contributor.author Castells-Fos, Llúcia
- dc.contributor.author Pont Sorribes, Carles
- dc.contributor.author Codina, Lluís
- dc.date.accessioned 2023-09-05T06:47:29Z
- dc.date.available 2023-09-05T06:47:29Z
- dc.date.issued 2023
- dc.description Data de publicació electrònica: 27 de juliol de 2023
- dc.description.abstract The sustainability of the news media is a priority for democratic societies; yet, in the hypercompetitive digital world, they are losing relevance and face the forbidding challenge of public disengagement as trust in the news wanes. Boosting media relevance and engagement are critical in this quest for sustainability. Still, there are clear opportunities to enhance their specification. We seek to illustrate how they can be operationalised by fostering three of the industry’s key dimensions: reputation, visibility and audience loyalty. The first two dimensions are explicitly related to relevance, while the third enables us to be unequivocal when addressing the multifaceted concept of engagement. To operationalise these dimensions, we first perform a scoping review of reports published by the industry’s think tanks and, then, categorise the best practices they recommend. Three critical issues emerge from this exercise: (1) the careful management of staff and resources to meet the demands of digitalisation, (2) the strength of the ties between reputation and loyalty, and (3) the powerful relationship between visibility and organisational size. Ultimately, news media face the challenge of ensuring their staff and resources effectively address the task of maximising reach while guaranteeing a user-centred focus that can generate social impact.
- dc.description.sponsorship Parameters and strategies to increase the relevance of media and digital communication in society: curation, visualisation and visibility (CUVICOM)”. PID2021-123579OB-I00 (MICINN). Spanish Ministry of Science and Innovation (Spain).
- dc.format.mimetype application/pdf
- dc.identifier.citation Castells-Fos L, Pont-Sorribes C, Codina L. Decoding news media relevance and engagement through reputation, visibility and audience loyalty: a scoping review. Journalism Practice. 2023. 27 p. DOI: 10.1080/17512786.2023.2239201
- dc.identifier.doi https://doi.org/10.1080/17512786.2023.2239201
- dc.identifier.issn 1751-2786
- dc.identifier.uri http://hdl.handle.net/10230/57810
- dc.language.iso eng
- dc.publisher Taylor & Francis
- dc.relation.projectID info:eu-repo/grantAgreement/EC/2PE/123579OB
- dc.rights © This is an Accepted Manuscript of an article published by Taylor & Francis in Journalism Practice on 27/07/23, available online: http://www.tandfonline.com/10.1080/17512786.2023.2239201
- dc.rights.accessRights info:eu-repo/semantics/openAccess
- dc.subject.keyword News media
- dc.subject.keyword relevance
- dc.subject.keyword engagement
- dc.subject.keyword reputation
- dc.subject.keyword visibility
- dc.subject.keyword loyalty
- dc.subject.keyword trust in news
- dc.subject.keyword media digitalisation
- dc.title Decoding news media relevance and engagement through reputation, visibility and audience loyalty: a scoping review
- dc.type info:eu-repo/semantics/article
- dc.type.version info:eu-repo/semantics/acceptedVersion