Using eye tracking to identify cultural differences in information seeking behavior.

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• dc.contributor.author Marcos, Mari Carmenca
• dc.contributor.author García-Gavilanes, Ruth Olimpiaca
• dc.contributor.author Bataineh, Emadca
• dc.contributor.author Pasarin, Laraca
• dc.date.accessioned 2015-05-27T10:37:30Z
• dc.date.available 2015-05-27T10:37:30Z
• dc.date.issued 2013ca
• dc.description.abstract The main goal of this research is to investigate how people with different cultural background dinner in their interaction style and visual behavior on search engine results pages (SERP), more specifically between groups from the Middle Eastern region vs. Western Europe. The researchers conducted a controlled eye-tracking experiment to explore and evaluate the visual behavior of Arab (U.A.E) and Spaniard users when scanning through the first page of the search results in Google. Significant differences were observed in the 4 aspects of the study: U.A.E. participants stayed longer on the SERPs, read more search results and viewed each snippet in a more detailed way than their counterpart, Spaniards. In Spain, people tended to scan the SERP, reading less text on each snippet, and chose a result among the first top ranked ones without paying attention to those in the bottom positions.en
• dc.description.sponsorship This research is partially supported by the Spanish MEC project HIPERGRAPH TIN2009-14560-C03-01.en
• dc.format.mimetype application/pdfca
• dc.identifier.citation Marcos MC, García-Gavilanes R, Bataineh E, Pasarin L. Using eye tracking to identify cultural differences in information seeking behavior. In: Workshop Many people, many eyes. CHI 2013; 2013 Apr 28-May 2; Paris, France.ca
• dc.identifier.uri http://hdl.handle.net/10230/23666
• dc.language.iso engca
• dc.publisher ACM Association for Computer Machineryca
• dc.relation.ispartof Workshop Many people, many eyes. CHI 2013; 2013 Apr 28-May 2; Paris, France.
• dc.relation.projectID info:eu-repo/grantAgreement/ES/3PN/TIN2009-14560-C03-01
• dc.rights © Mari-Carmen Marcos, Ruth García Gavilanes, Emad Bataineh, Lara Pasarin.ca
• dc.rights.accessRights info:eu-repo/semantics/openAccessca
• dc.subject.keyword Search enginesen
• dc.subject.keyword Cultural differencesen
• dc.subject.keyword Eye trackingen
• dc.subject.keyword Visual behavioren
• dc.subject.keyword User experienceen
• dc.subject.other Interfícies (Informàtica) -- Dissenyca
• dc.subject.other Internautesca
• dc.title Using eye tracking to identify cultural differences in information seeking behavior.en
• dc.type info:eu-repo/semantics/conferenceObjectca
• dc.type.version info:eu-repo/semantics/acceptedVersionca