Business plan for an international stock evaluation platform: an international expansion from Germany to Singapore

Wirthmann, Jonas; Mann, George; Pohl, Tim

Business plan for an international stock evaluation platform: an international expansion from Germany to Singapore

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Wirthmann, J, Mann, G, Pohl, T. Business plan for an international stock evaluation platform: an international expansion from Germany to Singapore. 2022. handle: http://hdl.handle.net/10230/53969

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Abstract

This thesis focuses on the international expansion of a stock evaluation tool from Germany to Singapore. The business model itself is a novelty and an idea of the authors. Within this thesis the viability of the service is examined and strategies for a successful implementation in and expansion to the Singaporean market developed. For academic purposes it is assumed that the company is already set-up in Germany. Though in reality this thesis provides a business plan for a start-up that will provide access to financial stock analysis based on modern financial methods to the masses and democratizing access to these services. Throughout the thesis we provide a thorough plan for practical steps, approaches, and strategies in order to build this company. With regards to our analysis, we found this business model to be viable and successful in the Singaporean market.