Internationalisation plan of Onyx Solar: sustainable architecture: internationalisation of the Spanish photovoltaic manufacturer Onyx Solar to Saudi Arabia

Bacchi, Leonardo; Mazzuchelli, Fausto; Hellwig, Johannes

Internationalisation plan of Onyx Solar: sustainable architecture: internationalisation of the Spanish photovoltaic manufacturer Onyx Solar to Saudi Arabia

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Bacchi, L, Mazzuchelli, F, Hellwig, J. Internationalisation plan of Onyx Solar: sustainable architecture: internationalisation of the Spanish photovoltaic manufacturer Onyx Solar to Saudi Arabia. 2022. handle: http://hdl.handle.net/10230/53970

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Abstract

The goal of this master's thesis is to create a comprehensive business strategy for Onyx Solar's internationalisation into Saudi Arabia. The main content includes an external environment analysis of Saudi Arabia and the construction industry on site, the given framework conditions by regulators and the entry mode we chose. Furthermore, a logistics plan, the human resource plan, and a financial analysis and forecast of our business in Saudi Arabia. Based on these findings, we developed a business strategy to introduce Onyx Solar to the promising market of Saudi Arabia, gain market share, and ultimately optimise profit for all stakeholders by reaching our desired objectives.