From the Brady Bunch to Gilmore Girls: the effect of household size on economic voting

Abstract

This article examines whether household size affects economic voting. We argue when individuals are asked about national economic conditions and their personal financial situation that moderate or mid-range responses are more likely in multi-person households than in one-person households. The aggregation of personal economic evaluations within households reduces the variation in economic opinions across household members. As a result, it is harder for an individual to say that the national economic conditions and her personal financial situation are good or bad as the number of household members increases. Using individual-level data from the American National Election Studies from 1966 to 2016, the authors find that both evaluations of the national economy and personal economic conditions are endogenous to household size. The aggregate, state-level evidence from five presidential elections in the U.S. shows that the impact of the economy on the incumbent support increases the larger the number of one-person households.