AI implementation strategies in the Spanish press media: organizational dynamics, application flows, uses and future trends

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• dc.contributor.author Fieiras Ceide, César
• dc.contributor.author Vaz Álvarez, Martin
• dc.contributor.author Maroto González, Isaac
• dc.date.accessioned 2024-06-03T06:22:38Z
• dc.date.available 2024-06-03T06:22:38Z
• dc.date.issued 2024
• dc.description.abstract This research analyses the artificial intelligence application strategies adopted by the Spanish press media at the height of the generative AI boom, extending previous studies on integrating AI technology into journalistic routines. We studied the dynamics of implementation of AI solutions in the main newspapers in Spain, determining the departments or professionals involved, the current uses, and how AI affects their organization chart and professional profiles, as well as providing insights into the future trends of this technology in the sector. For this purpose, a qualitative methodology was employed, based on interviews with a purposive sample of executives from the 10 newspapers with the largest circulation in Spain: El País, La Vanguardia, Marca, La Voz de Galicia, As, ABC, El Mundo, El Correo, El Diario Vasco and Mundo Deportivo. The results reveal that AI is conceived in the Spanish press media as an assistant aimed at optimizing all kinds of mechanical processes and existing products, not at amplifying coverage or generating final pieces that reduce the standard of quality essential to their subscription model. Groups such as Prisa, Vocento or Unidad Editorial centralize their AI strategy, while Grupo Godó delegates this management to its headers. These newspapers consider that AI will boost the renewal of job profiles in their structures, despite the fact that they do not currently have strictly specialized professionals.
• dc.description.sponsorship This article is part of the activities of the project “Public audiovisual media in the face of the platform ecosystem: Management models and evaluation of the public value of reference for Spain” (PID2021-122386OB-I00), funded by the Ministry of Science and Innovation (Micin, Spain), State Research Agency (AEI, Spain), and European Regional Development Fund (ERDF, EU). In addition to being integrated in the activities of the RTVE USC Chair on Public Service Media in Europe. The author César Fieiras Ceide has an FPI contract from the Spanish Ministry of Science and Innovation under reference (PRE2022-103954).
• dc.format.mimetype application/pdf
• dc.identifier.citation Fieiras C, Vaz-Álvarez M, Maroto I. AI implementation strategies in the Spanish press media: organizational dynamics, application flows, uses and future trends. Tripodos. 2024 Apr 15;(55):01. DOI: 10.51698/tripodos.2024.55.01
• dc.identifier.doi http://dx.doi.org/10.51698/tripodos.2024.55.01
• dc.identifier.issn 1138-3305
• dc.identifier.uri http://hdl.handle.net/10230/60315
• dc.language.iso eng
• dc.publisher Universitat Ramon Llull
• dc.relation.ispartof Tripodos. 2024 Apr 15;(55):01
• dc.relation.projectID info:eu-repo/grantAgreement/ES/3PE/PID2021-122386OB-I00
• dc.rights Copyright (c) 2024 Tripodos. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.rights.uri http://creativecommons.org/licenses/by-nc-sa/4.0/
• dc.subject.keyword Objective journalism
• dc.subject.keyword Automation
• dc.subject.keyword Artificial intelligence
• dc.subject.keyword ChatGPT
• dc.subject.keyword News
• dc.title AI implementation strategies in the Spanish press media: organizational dynamics, application flows, uses and future trends
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/publishedVersion