Medieval propaganda, longue durée and new history: towards a nonlinear approach to the history of public relations

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• dc.contributor.author Xifra, Jordi
• dc.contributor.author Collell, Maria Rosa
• dc.date.accessioned 2023-05-18T06:10:32Z
• dc.date.available 2023-05-18T06:10:32Z
• dc.date.issued 2014
• dc.description.abstract This article offers a new perspective on the historical approach to public relations by drawing from the work of French medievalist Jacques Le Goff, who was the principal representative of the Nouvelle Histoire (New History) French historiographical movement. Based on the notions of mentality and longue durée, which Le Goff inherited from the Annales movement, we propose that a nonlinear approach to the history of public relations will help to extend its time scale back to the beginnings of civilization. This seeks to overcome the historical boundaries usually established between the prehistory (or proto-history) and the history of public relations as a profession.
• dc.format.mimetype application/pdf
• dc.identifier.citation Xifra J, Collell MR. Medieval propaganda, longue durée and new history: towards a nonlinear approach to the history of public relations. Public Relat Rev. 2014;44(4):715-22. DOI: 10.1016/j.pubrev.2013.12.005
• dc.identifier.doi http://dx.doi.org/10.1016/j.pubrev.2013.12.005
• dc.identifier.issn 0363-8111
• dc.identifier.uri http://hdl.handle.net/10230/56876
• dc.language.iso eng
• dc.publisher Elsevier
• dc.relation.ispartof Public Relations Review. 2014;44(4):715-22.
• dc.rights © Elsevier http://dx.doi.org/10.1016/j.pubrev.2013.12.005
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.subject.keyword Historiography
• dc.subject.keyword Jacques Le Goff
• dc.subject.keyword Medieval propaganda
• dc.subject.keyword New History
• dc.subject.keyword Public relations
• dc.title Medieval propaganda, longue durée and new history: towards a nonlinear approach to the history of public relations
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/acceptedVersion