Politicians or influencers?: Twitter profiles of Pablo Iglesias and Albert Rivera in the Spanish general elections of 20-D and 26-J

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• dc.contributor.author Suau Gomila, Guillem
• dc.contributor.author Pont Sorribes, Carles
• dc.contributor.author Pedraza, Rafael
• dc.date.accessioned 2020-11-03T09:42:54Z
• dc.date.available 2020-11-03T09:42:54Z
• dc.date.issued 2020
• dc.description.abstract The Spanish general elections of 20 December 2015 and 26 June 2016, which can be understood as an electoral continuum, were notable for being the first case of a repeated election in Spain’s history, the consequence of the difficulty in forming a government due to the emergence of two new political forces, Podemos and Ciudadanos, led by Pablo Iglesias and Albert Rivera, respectively. We analysed the Twitter communications of these political leaders in both election campaigns using quantitative and qualitative research techniques, we also compare the overall results with the results of the Top Discussion Indicator (TDI). The main objectives of the study were: a) to determine the degree of influence and the ability to create community of both political leaders; b) to identify strategic communication differences between the two leaders and changes between the two campaigns; and c) to investigate the interconnections between their Twitter profiles and media profiles (mainly Spanish newspapers and TV channels). Our findings indicate that issues linked to their own campaigns were the most discussed by these politicians. It is noted that political leaders have little capacity to influence beyond their own community on Twitter, in this sense, hybridization with traditional media and, in particular, with television helps to penetrate beyond the digital sphere. In addition, it was found that Pablo Iglesias and Albert Rivera interacted most with Atresmedia and Prisa group media.en
• dc.format.mimetype application/pdf
• dc.identifier.citation Suau-Gomila C, Pont-Sorribes C, Pedraza-Jiménez R. Politicians or influencers?: Twitter profiles of Pablo Iglesias and Albert Rivera in the Spanish general elections of 20-D and 26-J. Communication & Society. 2020;33(2):209-25. DOI: 10.15581/003.33.2.209-225
• dc.identifier.doi http://dx.doi.org/10.15581/003.33.2.209-225
• dc.identifier.issn 0214-0039
• dc.identifier.uri http://hdl.handle.net/10230/45645
• dc.language.iso eng
• dc.publisher Universidad de Navarra
• dc.relation.ispartof Communication & Society. 2020;33(2):209-25
• dc.rights © Communication & Society is licensed under Creative Commons Attribution-Noncommercial-NoDerivatives 4.0.
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
• dc.subject.keyword Twitteren
• dc.subject.keyword Electoral campaign 20Den
• dc.subject.keyword Electoral campaign 26Jen
• dc.subject.keyword Pablo Iglesiasen
• dc.subject.keyword Albert Riveraen
• dc.subject.keyword Opinion political leadersen
• dc.subject.keyword Spainen
• dc.title Politicians or influencers?: Twitter profiles of Pablo Iglesias and Albert Rivera in the Spanish general elections of 20-D and 26-Jen
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/publishedVersion