El recuerdo espontáneo de la publicidad de "culto al cuerpo‟ en población joven

Carrillo Durán, María Victoria; Sánchez Hernández, María; Jiménez Morales, Mònika

doi:http://dx.doi.org/10.7195/ri14.v8i3.235

El recuerdo espontáneo de la publicidad de "culto al cuerpo‟ en población joven

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Carrillo Durán MV, Sánchez Hernández M, Jiménez Morales M. El recuerdo espontáneo de la publicidad de "culto al cuerpo" en población joven. Revista Icono 14. 2010;8(3):208-22. DOI: 10.7195/ri14.v8i3.235

Abstract

The media pressure can cause body insatisfaction. In this sense, advertising represents stereotypes and body cult product therefore It is considered influential in body insatisfaction. In this paper we have carried out an experiment in order to evaluate on a young women and men sample its spontaneous advertising memory. The goals are: - To evaluate the TV advertising influence on young women and men sample. - To determine the body cult advertising influence against other kinds of advertising in the same sample.