Determinants de l'èxit en el sector musical

Vallés Cabanes, Olaya

Determinants de l'èxit en el sector musical

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Citation

Vallés Cabanes, O. Determinants de l'èxit en el sector musical. 2016. handle: http://hdl.handle.net/10230/28164

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Abstract

This project is intended to identify the key success factors in the recorded music industry, understanding by success the fact of selling many copies or being listed in the charts for many weeks. To this end, a database has been created. It includes indicators of artists' track record, talent and use of publicity. A multiple regression analysis and a survival analysis has been conducted in order to decide which variables are significant and thus affect musical success.