Pla d'exportació internacional d'un producte alimentari

Marín Grima, Laura

Pla d'exportació internacional d'un producte alimentari

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Citation

Marín Grima, L. Pla d'exportació internacional d'un producte alimentari. 2019. handle: http://hdl.handle.net/10230/43991

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Abstract

This project consists in the development of an internationalization plan for an agri-food product. Concretely, the object of this study are organic wines with Apellation of Origin Pla de Bages and a Premium positioning. The chosen target market is Denmark for its huge potential in both the wine and organic markets, and for the high purchasing power that allows consumers to buy gourmet products. The viability analysis shows that, if carried, this project would start to be profitable in the second year of activity.