Don Quixote of La Mancha: transmedia storytelling in the grey zone

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• dc.contributor.author Scolari, Carlos Alberto, 1963-ca
• dc.date.accessioned 2016-03-18T10:12:23Z
• dc.date.available 2016-03-18T10:12:23Z
• dc.date.issued 2014ca
• dc.description.abstract Transmedia storytelling is one of the most interesting phenomena emerging from the /ncontemporary media ecology. In this/narticle, the focus moves from contemporary /ntransmedia productions to a literary classic: /nThe /nIngenious Gentleman Don Quixote of La /nMancha/n, written by/nMiguel de /nCervante from 1605/n–/n1615). Inspired by the conceptions of /nHenry Jenkins and Jesús Martín/n-/nBarbero/n, this article first reflects on the relationships /nbetween participatory culture, the media industry, and popular cultures; second, the /narticle analyses from a narratological perspective a corpus of productions published /nbetween the 19th and 20th centuries/nin Spain that expanded the narrative universe of /nCervantes’ masterpiece. The research specifically focuses on the /nauques/n, a series of /nperipheral graphic productions situated in a grey zone between Cervantes’ official /nnarrative (the canon) and user/n-/ngenerat/ned content (the fandom).
• dc.description.sponsorship This research/n—/nsupported by the José/nC/nastillejo Program/Grant JC2011/n-/n0218 (Ministerio de Educación y /nCiencia de España)/n—/ntook place at New York University (July/n–/nSeptember 2013).
• dc.format.mimetype application/pdfca
• dc.identifier.citation Scolari CA. Don Quixote of La Mancha: transmedia storytelling in the grey zone. International Journal of Communication. 2014; 8: 2382–405.ca
• dc.identifier.issn 1932-8036ca
• dc.identifier.uri http://hdl.handle.net/10230/26012
• dc.language.iso engca
• dc.publisher University of Southern California. Annenberg Center for Communicationca
• dc.relation.ispartof International Journal of Communication. 2014; 8: 2382–405.
• dc.rights © 2014 (Carlos A. Scolari). Licensed under the Creative Commons Attribution Non-commercial. No Derivatives (by-nc-nd). Available at http://ijoc.org.ca
• dc.rights.accessRights info:eu-repo/semantics/openAccessca
• dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/2.5/
• dc.subject.keyword Transmedia
• dc.subject.keyword Storytelling
• dc.subject.keyword Don Quixote
• dc.subject.keyword Participatory culture
• dc.subject.keyword Mediation
• dc.title Don Quixote of La Mancha: transmedia storytelling in the grey zoneca
• dc.type info:eu-repo/semantics/articleca
• dc.type.version info:eu-repo/semantics/publishedVersionca