Social Media Live Streaming (SMLS) en medios digitales: el uso de Periscope, Facebook Live y YouTube Live en cibermedios chilenos

Apablaza Campos, Alexis; Morales-Vargas, Alejandro; Lopezosa, Carlos; Salvat, Josep; Codina, Lluís

doi:http://dx.doi.org/10.7203/rd.v1i6.145

Social Media Live Streaming (SMLS) en medios digitales: el uso de Periscope, Facebook Live y YouTube Live en cibermedios chilenos

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Citation

Apablaza-Campos A, Morales Vargas A, Lopezosa C, Salvat J, Codina L. Social Media Live Streaming (SMLS) en medios digitales: el uso de Periscope, Facebook Live y YouTube Live en cibermedios chilenos. Digitos: revista de comunicación digital. 2020;6:219-38. DOI: 10.7203/rd.v1i6.145

Abstract

Social Media Live Streaming (SMLS) is a new form of live interactive video broadcast that uses specific social networks, such as Periscope, or general social networking features, such as Facebook or YouTube. SMLS has great potential for media because its interactive nature, in addition to providing direct reception data, can improve engagement with its audiences. In this work, a characterization of the SMLS is presented from the point of view of its journalistic use. In addition, a case study carried out on the use of the SMLS by Chilean media is presented during the coverage of the 30th anniversary of the 1988 National Plebiscite, considered the starting point for the recovery of democracy. In particular, the use of Periscope / Twitter, Facebook Live and YouTube Live is studied in the following media: Teletrece, La Tercera, TVN 24 Horas, CNN Chile, Ahora Noticias, Cooperativa and Publimetro Chile. The results, in addition to providing concrete data of a highly significant journalistic use of this type of publications, confirm the importance that the SMLS can have in the future of the digital news media as an additional format that gives greater visibility to the coverage of news events.