Catalonia Tourism Digital communication plan

Muñoz Garcia, Joel

Catalonia Tourism Digital communication plan

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Citation

Muñoz Garcia, J. Catalonia Tourism Digital communication plan. 2016. handle: http://hdl.handle.net/10230/28161

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Abstract

This project is a Communication Plan about the destination Catalonia, in which it is analysed the tourist brand itself, its positioning with respect to tourists from target countries of Catalonia, the industry trends and finally it is oroposed a range of recommendations and an action plan is created for the Catalan Tourist Board, so that we improve and optimise the online channels, the digital experience of users and the digital communication in e-commerce and social media.